Privacy

Last updated November 15, 2026

You never need an account

Your plan is free to see. No email, no credit card, no sign-up. Your answers are saved in your own browser (local storage) so you can come back to them.

What everyone sends: an anonymous record

When you see a plan, your browser sends us an anonymous record: your utility, heat type, whether you have central air, how long outages last, the plan you got, and which buttons you tapped. It has no name, email, phone, address or IP address. It helps us see which setups people need.

We don’t collect contact details

This site doesn’t ask for your email, phone, address or a bill right now. If we add a feature that does, this page will say what we keep, why and for how long before the feature goes live.

Medical equipment answers

If you say someone uses medical equipment, we use that only to build the plan, in your browser. It’s never stored with your identity, never put in a plan link, and never sent to ad networks.

How long we keep it

Anonymous records are kept for 24 months, then deleted.

Links you share

“Copy link” makes a web address with your quiz answers, minus any medical answer. It never has your name or contact details.

Analytics and affiliate links

• Cloudflare Web Analytics counts visits and pages. It doesn’t use cookies.
• The Meta Pixel (from Meta, which runs Facebook and Instagram) measures our ads: page views, starting or finishing the quiz, and product clicks, tagged with the ad you came from. Meta may set cookies and link this to your Meta account under Meta’s privacy policy. We never send Meta your medical answers.
• Product links may carry campaign tags (utm_…) and affiliate tags, such as our Amazon Associates tag. As an Amazon Associate I earn from qualifying purchases. Stores may set their own cookies.

Where it’s stored

With our hosting provider, Cloudflare. We don’t sell or rent your details.

Contact

Privacy questions or deletion requests: [PRIVACY EMAIL].

Lights Back On is not affiliated with DTE, Consumers Energy, or any utility or maker. Educational content only; not electrical advice.

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